The fastest way to earn money from email traffic is by building relationships.

But in order to build trust with a potential customer, you need to know the value of the email address they’re looking for.

So, what’s the best way to find out what value a customer is looking for?

For that, I spoke with Daniel P. Ochs, author of The Lad, a book that teaches you how to leverage email traffic and get a return on investment.

If you want to build a relationship with an email customer, it’s best to learn as much about their company and its customers as possible, Pochs said.

In this video, Ochson shares some of the most common mistakes people make when finding out about the value and value-add potential of email addresses.

For more from this episode, check out our previous interviews with Daniel.

Listen now: How to build relationships with your email customers The following is an excerpt from The Lad bible: How To Make Money From Email Traffic, by Daniel Pochson.

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