By design, a company’s relationship with its digital intermediary has a lot to do with what the intermediary brand can deliver to your business.
For instance, a mobile app for the elderly might deliver on an app for people who are blind or deaf, or an online retailer might deliver a product that can be found at a local supermarket.
It’s no wonder why companies like godiva are so keen to get their brands on the platform, and what makes it such a good option.
A godiva brand is the one who’s in charge of the process.
That’s why it’s so important to have a good understanding of how the intermediary will manage that relationship.